Job Summary • The SEO Analyst will be responsible for enhancing the company's online presence through executing effective organic on-page and technical SEO strategies. • This role involves SEO keyword analysis, generating detailed analytics reports, and optimizing search engine rankings to drive organic traffic. • The SEO Analyst requires close collaboration with various teams to ensure SEO efforts are aligned with overall business goals and objectives.
Job Duties • Conduct keyword research to identify high-value keywords and phrases (US & International). • Develop and implement SEO strategies to improve search engine rankings. • Monitor and analyze website performance using analytics tools. • Assess website health and identify technical issues that may impact search engine indexing. • Generate reports on SEO performance and provide insights for improvement. • Research trends and best practices; stay up to date on industry shifts and search engine algorithms. • Collaborate with content strategists, web developers, marketing and business teams to ensure SEO best practices are followed. Other Duties • Identify and work with all impacted groups and functions to move projects forward. • Technical problem-solving and data analysis. • Resolve incidents and problems throughout the information system lifecycle, including classification, prioritization, initiation of action, documentation of root causes, and implementation of remedies.
Requirements • Bachelor’s degree preferred, with a focus on marketing, communications, or a related field. • Minimum of three years of experience in SEO or a related field (e.g. agency or client side) • Must: Strong knowledge and deep expertise in SEO best practices, content optimization techniques, tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs). • Must: Ability to analyze data, provide actionable insights, and create reports. • Knowledge of Content Management Systems such as AEM. • Strong communication and collaboration skills. • Strong knowledge of SEO best practices and content optimization techniques. • Ability to work collaboratively in a fast-paced, agile, and deadline-driven environment. • Project management experience. |