• Description: • Senior Product Marketing Professional candidates with Digital Media experience/knowledge, and project management experience is preferred. This candidate will be overseeing advertising campaigns. Bachelor's Degree in Marketing, Advertising or a related communications field is preferred.
• Description • The Senior Marketing Professional role requires the ability to manage multiple projects from concept to completion, collaborate across internal marketing and business partners, and manage external creative and media agencies. • This position will leverage the strategic marketing plan to create compelling campaign executions based on business partner objectives. • This includes, owning the end-to-end campaign production process, working closely with their leader, team members and agencies to lead the core team through flawless execution. • This role will translate campaign performance data into consumable and actionable insights, so we can continuously improve our efforts.
• Responsibilities • • Develop a working knowledge of the company, its products, the healthcare industry and the regulatory agencies that govern us in order to develop messaging through effective communication channels • • Partner with internal marketing partners to develop advertising tactics aligned to the strategic marketing plan • • Manage relationship with external media agency to execute social media campaigns with large budgets and complex segmentation, performance tracking and remarketing structures • • Manage relationship with internal and external creative agencies to develop campaign creative that aligns to brand strategy • • Act as a liaison between internal partners and cross-functional marketing partners to develop and activate marketing plans and strategies in support of business priorities • • Manage test & learn initiatives to uncover insights that lead to improved performance • • Conduct secondary research on healthcare topics and trends to support content strategy • • Use problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs
• Required Qualifications
• • Bachelor's degree • • 3 - 5 years of marketing/product management experience • • Prior experience managing vendors/external advertising and media agencies • • Strong knowledge of social media channels, ad design, audience targeting, ad launching, performance measurement and tracking Candidates should appreciate need for consistency with brand and value propositions • • Must be passionate about contributing to an organization focused on continuously improving consumer experiences • • Experience managing campaigns end-to-end from strategy, to execution and reporting • • Strong task and detail orientation • • Process improvement mentality
• Preferred Qualifications
• • Bachelor's Degree in Marketing, Advertising or a related communications field • • Prior Marketing experience with Fortune 500 Company • • Prior product marketing experience a plus • • Healthcare, financial services, or insurance experience a plus
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